| 編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
| 1 | GS65 | Zappos.com: Developing a Supply Chain to Deliver WOW! | Marks, Michael;Lee, Hau;Hoyt, David W. | General management | Global Brand Management( 0304 ) |
| 2 | 9-316-086 | Longchamp | Avery, Jill;Junker, Tonia;Beyersdorfer, Daniela | Marketing | Global Brand Management( 0304 ) |
| 3 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | Global Brand Management( 0304 ) |
| 4 | 9-620-073 | Zara: An Integrated Store and Online Model (A) | Moreno, Antonio | Operations management | Global Brand Management( 0304 ) |